I led key components of Ivy Tech Indianapolis’ Giving Tuesday campaign, a multi-channel initiative designed to inspire giving and showcase the local impact of donations. The campaign centered around raising funds for the Crossing the Finish Line Scholarship and successfully brought in over $100,000 from 81 individual donors.
Below are a selection of items I produced for this campaign:
Video: Created a short, branded video using existing b-roll to connect with potential donors and highlight student impact stories
Copywriting: Authored a feature article outlining ways the community could support students, including employer matching, scholarships, and direct giving
Donation Page Integration: Collaborated with the advancement team on the Giving Tuesday campaign page, ensuring consistent messaging and conversion-focused content
