I created this short promotional reel to drive registrations for ACUE’s Equity-Based Teaching Collective webinar, a panel featuring four higher education researchers from institutions including American University, Florida International University, and UConn. Working from the event details and speaker lineup, I produced a quick-turn video asset designed to stop the scroll on LinkedIn and convert viewers into registrants. The reel was paired with post copy I wrote and published the day before the event to maximize last-minute sign-ups.