ACUE Partners with University of South Carolina Upstate
A partner announcement post I wrote for ACUE’s LinkedIn page celebrating a new institutional partnership with USC Upstate, including an approved quote from campus leadership.
Social media is never one-size-fits-all, and I’ve always approached it that way. Every platform has its own audience, rhythm, and content expectations, and I’ve managed them all (LinkedIn, Facebook, Instagram, YouTube, X, Bluesky, and Threads), adapting voice, format, and strategy to fit each one while keeping messaging consistent across channels. I handle both the copy and the creative, and I’ve covered live events extensively, both on the ground capturing and posting in real time and remotely coordinating with contacts in the field. At ACUE, organic social drove a 165% increase in website traffic in one year, and LinkedIn followers grew 17% in the same period.
A partner announcement post I wrote for ACUE’s LinkedIn page celebrating a new institutional partnership with USC Upstate, including an approved quote from campus leadership.
A promotional reel I produced and paired with social copy to drive last-minute registrations for ACUE’s Equity-Based Teaching Collective webinar, featuring four higher education researchers.
A social post and event photos I produced for the Emerson Heights neighborhood celebrating the unveiling of a new traffic signal box mural, designed by local artist and friend Heather Keeney, whose beloved dog Chloe is immortalized in the piece.
A branded reel and social post I created for ACUE’s Celebration Season campaign, spotlighting a College of Lake County faculty pinning cohort through original video, edited photography, and strategic partner tagging to boost reach and engagement.
A social media recap I created for the Central Indiana Job Fair, featuring on-site photos, volunteer recognition, and resources to highlight Ivy Tech’s role in workforce development and community engagement.
A post I created to amplify Times Higher Education’s announcement continuing ACUE’s National Higher Education Teaching Conference as part of Student Success US 2025, adding context and celebrating the milestone as a sign of the movement’s growth.
A landing page and promotional graphic I designed for ACUE’s Increasing Student Retention Through Great Teaching webinar, supporting both registration and post-event on-demand views.
A series of live posts I wrote and published throughout ACUE’s National Higher Education Teaching Conference, capturing sessions, award moments, and attendee perspectives in real time using my own photography.