TA Portfolio

Resume

Experience

Owned ACUE’s digital presence, including the website, email newsletter, social media, and graphic design, serving as the organization’s primary digital marketing resource.

  • Drove a 151% increase in engaged web sessions and 115% growth in unique users in one year through SEO strategy, UX overhaul, and content optimization across 20+ core pages
  • Grew organic traffic to nearly 25% of total site traffic, generating 69,695 organic sessions in 2024
  • Wrote, designed, and distributed a monthly newsletter to 35,000+ subscribers via Pardot, sustaining open rates of 20–30% and click-to-open rates of 4–7%
  • Launched a LinkedIn newsletter edition that gained 5,200+ subscribers in its first 2 months
  • Supported thought leadership webinars from registration through post-event distribution, contributing to 16,970+ registrations in 2024
  • Designed social graphics, reels, and short-form video using Canva and Adobe Creative Suite; managed YouTube publishing and accessibility, contributing to 17% subscriber growth and 40% watch time increase
  • Developed sales-enablement and partner-facing assets including toolkits, slide decks, and one-pagers to support Partnership Directors
  • Served as an early adopter of AI tools on the marketing team, integrating emerging technology to streamline content creation and identify workflow efficiencies

Directed all marketing, communications, and public relations for the institution’s largest and most diverse service area, leading a full-service operation for 1,000+ employees and 30,000+ students.

  • Developed and executed 20+ integrated multichannel campaigns per semester across email, SMS, direct mail, digital advertising, social media, and print, doubling average email open rates from 20% to 40%
  • Directed digital advertising campaigns that generated 1,873 completed applications in 4 months at a 17.98% click-through rate across 83K+ impressions
  • Managed a $460K annual marketing budget and a $400K digital media buy in collaboration with agency partners, generating nearly 15M impressions across channels
  • Led media relations strategy, authoring press releases, pitches, and op-eds and cultivating reporter relationships that generated an estimated $117K in earned media value in one year
  • Provided strategic communications counsel to the Chancellor and senior leadership, ghostwriting op-eds, drafting speeches and talking points, and preparing leaders for media appearances
  • Led crisis communications, managing inquiries, drafting statements, and coordinating timely alerts across digital, social, and traditional media
  • Managed internal communications for 1,000+ employees and 30,000+ students across the news portal, digital signage, and campus TV screens
  • Developed and executed the Indy Achieves Completion Grant campaign, reaching 17,000+ stopped-out students through a segmented multi-channel plan that generated 800+ responses and helped distribute $4M in student aid
  • Served as primary liaison for joint campaigns with major employers and community organizations, including IBM, Salesforce, and Indianapolis International Airport

Supported marketing and communications for Ivy Tech’s statewide office and Indianapolis service area, contributing to web strategy, enrollment campaigns, media relations, social media, and internal communications.

  • Planned and executed local enrollment campaigns that drove 5,700+ pageviews and converted 14% of visitors into 800+ application starts in a single semester
  • Co-managed Ivy Tech’s statewide website as primary support for the web director, developing and optimizing content and providing troubleshooting and training system-wide
  • Built and launched Ivy Tech’s first statewide blog on WordPress, establishing SEO best practices and content standards
  • Drafted press releases, talking points, and op-eds for the college president and executive leadership; supported statewide media relations and contributed to intranet relaunch

Lead content coordinator for a nationwide B2B restaurant supplier across web, email, social, print, and catalog channels.

  • Served as lead editor for the blog and content team, writing and refining SEO-driven blogs, emails, newsletters, press releases, and digital ads
  • Coordinated catalog workflows and uploaded 1M+ products to the website and CRM within one year, contributing to funnel optimization and revenue growth
  • Developed customer storytelling content across blogs, newsletters, and social media; led social media strategy and community engagement
  • Created and produced a weekly internal podcast, managing content development, interview preparation, editing, publishing, and archiving
  • Analyzed monthly content performance using Google Analytics, heatmaps, UTM tracking, and SEMrush to guide data-driven improvements

Supported marketing and communications for college foodservice operations at IUPUI, managing digital channels, content creation, and promotional materials to engage students and promote campus dining services.

  • Managed digital communication channels including the website, blog, newsletters, social media, and video displays to promote services and engage the campus community
  • Created content for blog posts, social media, and digital signage, and designed promotional materials including signage and brochures for campus dining locations, events, and campaigns
  • Produced a monthly internal newsletter for Compass Group’s national corporate intranet, highlighting local dining operations and team accomplishments

Freelance

Wrote neighborhood guides, feature stories, and listicles published on the FC Tucker website to support homebuyer research and brand visibility.

  • Covered area events, local activities, community highlights, and top 10 lists across the Indianapolis region

Wrote SEO-optimized blog content for a web agency managing websites across a diverse portfolio of client industries.

  • Produced 5–15 posts per week for clients spanning personal injury and workers’ compensation law, landscaping, home renovation, granite, physical therapy, dental and orthodontic practices, and hospitality
  • Applied SEO best practices to every post, including keyword placement in headlines and body copy, calls to action, and URL structure
  • Sourced copyright-free images and provided alt text and image metadata for each post

Wrote feature articles for a lifestyle publication targeting college women, publishing a few pieces per month on topics relevant to student and early-career life.

  • Covered subjects including personal finance, choosing a major, career advice, friendships, and campus culture
  • Contributed a chapter to the publication’s book, Diploma Diaries
  • Participated in the publication’s monthly Twitter chats, engaging with the audience and contributing to community-building efforts

Reported on local news and community stories for a weekly newspaper, averaging one bylined story per week.

  • Focused on business features, professional profiles, and local events
  • Contributed regularly to the publication’s monthly Highflyer Magazine, occasionally supplying original photography alongside written pieces