Equity-Based Teaching Collective Webinar Reel
A promotional reel I produced and paired with social copy to drive last-minute registrations for ACUE’s Equity-Based Teaching Collective webinar, featuring four higher education researchers.
Video editing is where my editorial instincts translate into a different medium, and where I really hit my stride is in the edit, taking raw footage, interviews, b-roll, and existing assets and shaping them into something people will actually watch. I approach each project the same way I’d approach any writing assignment: what’s the story, who’s the audience, and what’s the fastest path to keeping their attention. At Ivy Tech Indianapolis, I self-initiated and produced roughly 20 promotional videos for high-wage, high-demand career programs, handling scripting, shooting, and editing end to end. At ACUE, video work contributed to a 40% increase in YouTube watch time and 17% subscriber growth over 12 months.
A promotional reel I produced and paired with social copy to drive last-minute registrations for ACUE’s Equity-Based Teaching Collective webinar, featuring four higher education researchers.
A celebratory video I volunteered to produce in-house for ACUE’s 10th anniversary, repurposing existing assets to honor a decade of partnerships with more than 560 institutions across faculty development and student success.
Year-in-review video I produced in-house by repurposing existing footage, doubling as the organization’s holiday e-card.
A short fundraising video I produced for Ivy Tech Indianapolis’ Giving Tuesday campaign, featuring bold messaging and visual storytelling to drive awareness and inspire donations for the Crossing the Finish Line Scholarship.
A self-initiated series of promotional videos I produced for Ivy Tech Indianapolis highlighting high-wage, high-demand career programs, handling scripting, editing, and incorporating a mix of existing assets and my own original footage and photography.